I write about my life, tech startups, and marketing.
12 May 2022
Building My Dream
I left my comfy job to start a company.
14 March 2022
Random Thoughts From Having COVID-19
When life gives you COVID, write a blog post.
12 December 2021
My 2021 Annual Review: Finding The New Normal
Embracing the unknown and finding the new normal.
05 December 2021
Creating the space to play the long game.
28 November 2021
How to have a successful onboarding for a remote job
21 November 2021
Getting Things Done
Productivity ideas that have worked well for me over the years.
14 November 2021
Things that meditation app Calm did that I think are awesome
07 November 2021
As the creator economy grows, affiliate marketing could become a more powerful channel
31 October 2021
Content Marketing Templates
The content marketing documents and processes I use at Buffer and ReferralCandy
24 October 2021
How I think about marketing spend
17 October 2021
The Power of Knowing Who We Are Building for
How a single persona can help product and marketing teams
10 October 2021
Social Media Ads
6 tips for creating effective ads
03 October 2021
Case studies can be more than boring, dry facts.
26 September 2021
Highlights and notes from Good Strategy/Bad Strategy
19 September 2021
Influence Vs Concern
How to grow your influence and not get frustrated
12 September 2021
Ask Vs Guess Marketers
Understanding the different communication styles is an advantage.
05 September 2021
Customer Acquisition Cost Math
Consider beyond CAC and LTV when scaling customer acquisition.
29 August 2021
Deep Marketing Knowledge
What does it look like and how to get it.
22 August 2021
Good Marketing, Bad Marketing
Ironically good marketing does not feel like marketing.
15 August 2021
Marketers, Buy Your Own Products
Being your customer is a marketing cheat code.
08 August 2021
Work and Rest Like an Athlete
Work hard and take care of ourselves so that we can perform.
01 August 2021
One of my favorite stories from the Tokyo 2020 Olympics.
25 July 2021
How B2B Is Becoming Increasingly B2C2B
B2B SaaS companies are and increasingly will be selling to individuals.
18 July 2021
How High Growth at a Startup Feels Like
Ironically, things always feel hard even when I'm getting better.
11 July 2021
Marketing Team Setup
One of the highest leverage tasks for managers is to figure out a good team setup.
04 July 2021
Into the Unknown
Why I left a comfortable job for a more stressful one
27 June 2021
My Blog's Organic Traffic Is Falling. Now What?
Trust the process. But what is the process?
20 June 2021
Becoming a Tech Marketer
This is my marketing story and how you can become a tech marketer too.
13 June 2021
Projects as Vectors
I choose projects that are pointing in the same general direction as my goals.
06 June 2021
Leveling up from a junior to a senior requires learning to do nonlinear work.
30 May 2021
The Value of Context and Judgment for a Marketing Audit
My main takeaways, my 4-step process, and my proposed marketing strategy
23 May 2021
Writing Resources That Got Me Here
This is not the best list of writing resources but it is what helped me.
16 May 2021
How I'm Thinking About Marketing Strategies Now
If your tactics are all unrelated, you might not have a strategy.
09 May 2021
Don't Show Up Unprepared for a New Job
Here's how I have been preparing for my new job.
29 April 2021
See you, Buffer. Hello, ReferralCandy!
I'm moving on from Buffer. Here are some thoughts, questions, and answers.
22 April 2021
Don't Just Do More
Simply doing more and better isn't the only way to get more results.
16 April 2021
Bridging the Gap Between Marketing and Product Teams
What has worked and didn't work for us at Buffer.
09 April 2021
The Marketing Mandate
Every marketing team should be working on growing the brand and growing the business.
02 April 2021
The 2-Step Marketing Framework
Before you start brainstorming tactics, try this framework I use for new products and features.
19 February 2021
Choosing My Path
I turned down a great job opportunity and reflected on what I want to do in life.
31 December 2020
My 2020 Annual Review: A Rollercoaster Ride
While 2020 was tough, I had some of the best moments in life in the year.
20 December 2019
My 2019 Annual Review
A new role, triathlon adventures, building, and getting married.
07 February 2019
How I Plan and Create SEO Topic Clusters
Everything I did and learned from building an Instagram marketing topic cluster at Buffer.
03 April 2018
Marketing Career Advice to My Younger Self
What I hope I had knew when I first started in marketing.
23 January 2018
How I Became a Content Crafter at Buffer
I went from almost failing essay exams to being paid to write full-time.
09 January 2018
My Daily Routine
After many experiments, I found the routine that maximises my productivity and happiness
10 November 2016
How I’m Learning to Write Better (More Than Just Practice)
The four things I'm doing to become a better writer.
12 April 2015
What I’ve Learnt From My 30-in-30 Writing Challenge
This is my 30th and last post for my 30-in-30 writing challenge!
04 April 2015
I Am An Air Force Officer
In my two-year national service, I was trained to be a Air Warfare Officer (AWO) for the I-HAWK system.
17 March 2015
Happiness In Being Yourself
Happiness is subjective. I try to be and do what I want, not what I see others are doing.
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