My 2021 Annual Review: Finding The New Normal 12 December 2021
Embracing the unknown and finding the new normal.
Organic Marketing 05 December 2021
Creating the space to play the long game.
Remote Onboarding 28 November 2021
How to have a successful onboarding for a remote job
Getting Things Done 21 November 2021
Productivity ideas that have worked well for me over the years.
Calm's Growth 14 November 2021
Things that meditation app Calm did that I think are awesome
Affiliate Marketing 07 November 2021
As the creator economy grows, affiliate marketing could become a more powerful channel
Content Marketing Templates 31 October 2021
The content marketing documents and processes I use at Buffer and ReferralCandy
Marketing Budget 24 October 2021
How I think about marketing spend
The Power of Knowing Who We Are Building for 17 October 2021
How a single persona can help product and marketing teams
Social Media Ads 10 October 2021
6 tips for creating effective ads
Case-Study Marketing 03 October 2021
Case studies can be more than boring, dry facts.
Strategy Notes 26 September 2021
Highlights and notes from Good Strategy/Bad Strategy
Influence Vs Concern 19 September 2021
How to grow your influence and not get frustrated
Ask Vs Guess Marketers 12 September 2021
Understanding the different communication styles is an advantage.
Customer Acquisition Cost Math 05 September 2021
Consider beyond CAC and LTV when scaling customer acquisition.
Deep Marketing Knowledge 29 August 2021
What does it look like and how to get it.
Good Marketing, Bad Marketing 22 August 2021
Ironically good marketing does not feel like marketing.
Marketers, Buy Your Own Products 15 August 2021
Being your customer is a marketing cheat code.
Work and Rest Like an Athlete 08 August 2021
Work hard and take care of ourselves so that we can perform.
Composure 01 August 2021
One of my favorite stories from the Tokyo 2020 Olympics.
How B2B Is Becoming Increasingly B2C2B 25 July 2021
B2B SaaS companies are and increasingly will be selling to individuals.
How High Growth at a Startup Feels Like 18 July 2021
Ironically, things always feel hard even when I'm getting better.
Marketing Team Setup 11 July 2021
One of the highest leverage tasks for managers is to figure out a good team setup.
Into the Unknown 04 July 2021
Why I left a comfortable job for a more stressful one
My Blog's Organic Traffic Is Falling. Now What? 27 June 2021
Trust the process. But what is the process?
Becoming a Tech Marketer 20 June 2021
This is my marketing story and how you can become a tech marketer too.
Projects as Vectors 13 June 2021
I choose projects that are pointing in the same general direction as my goals.
Nonlinear Work 06 June 2021
Leveling up from a junior to a senior requires learning to do nonlinear work.
The Value of Context and Judgment for a Marketing Audit 30 May 2021
My main takeaways, my 4-step process, and my proposed marketing strategy
Writing Resources That Got Me Here 23 May 2021
This is not the best list of writing resources but it is what helped me.
How I'm Thinking About Marketing Strategies Now 16 May 2021
If your tactics are all unrelated, you might not have a strategy.
Don't Show Up Unprepared for a New Job 09 May 2021
Here's how I have been preparing for my new job.
See you, Buffer. Hello, ReferralCandy! 29 April 2021
I'm moving on from Buffer. Here are some thoughts, questions, and answers.
Don't Just Do More 22 April 2021
Simply doing more and better isn't the only way to get more results.
Bridging the Gap Between Marketing and Product Teams 16 April 2021
What has worked and didn't work for us at Buffer.
The Marketing Mandate 09 April 2021
Every marketing team should be working on growing the brand and growing the business.
The 2-Step Marketing Framework 02 April 2021
Before you start brainstorming tactics, try this framework I use for new products and features.
Choosing My Path 19 February 2021
I turned down a great job opportunity and reflected on what I want to do in life.
My 2020 Annual Review: A Rollercoaster Ride 31 December 2020
While 2020 was tough, I had some of the best moments in life in the year.
My 2019 Annual Review 20 December 2019
A new role, triathlon adventures, building, and getting married.
How I Plan and Create SEO Topic Clusters 07 February 2019
Everything I did and learned from building an Instagram marketing topic cluster at Buffer.
Marketing Career Advice to My Younger Self 03 April 2018
What I hope I had knew when I first started in marketing.
How I Became a Content Crafter at Buffer 23 January 2018
I went from almost failing essay exams to being paid to write full-time.
My Daily Routine 09 January 2018
After many experiments, I found the routine that maximises my productivity and happiness
How I’m Learning to Write Better (More Than Just Practice) 10 November 2016
The four things I'm doing to become a better writer.
What I’ve Learnt From My 30-in-30 Writing Challenge 12 April 2015
This is my 30th and last post for my 30-in-30 writing challenge!
I Am An Air Force Officer 04 April 2015
In my two-year national service, I was trained to be a Air Warfare Officer (AWO) for the I-HAWK system.
Happiness In Being Yourself 17 March 2015
Happiness is subjective. I try to be and do what I want, not what I see others are doing.