Essays

reflections marketing career AI productivity building startups recap writing design family health relationships travel books

2025·03·20
In praise of the daily mundane★
2025·02·27
My weird little habits to protect my time and attention★
2021·06·20
Becoming a Tech Marketer★

2025·09·11
August recap: Be kind
2025·08·07
July recap: Following my curiosity
2025·07·03
June recap: Intentional living
2025·06·12
Are you stuck on your default path?
2025·06·08
AI22: Early access to Dewlop, a desktop AI that actually does your office work
2025·06·05
May Recap: High standards
2025·06·01
AI21: How I ChatGPT
2025·05·29
In relationships, don't be efficient
2025·05·25
AI20: Image generation still feels like gambling
2025·05·22
The last 10%
2025·05·18
AI19: Using ChatGPT to produce creatives
2025·05·15
3 years of starting up
2025·05·11
AI18: BTS of designing websites for AI products
2025·05·08
Rigor & AI
2025·05·04
AI17: Designing for humans vs AI agents
2025·05·01
April Recap: Meta-work
2025·04·27
AI16: Building an AI workspace app
2025·04·24
Keep showing up
2025·04·20
AI15: Using LLMs with actions, not only text
2025·04·17
Looking for the Alfred of 2018
2025·04·13
AI14: How to build a productivity AI agent in 24 lines of code
2025·04·10
Why bother having favorites
2025·04·06
AI13: Building an MCP server
2025·04·03
March recap: Work hard, rest hard
2025·03·29
6 days in Perth with an 18-mo (Singaporean edition)
2025·03·23
AI12: How I AI code
2025·03·16
AI11: Otaro, Muse, and a sneak peek of Stores
2025·03·13
When I'm deep in grief's sorrow, I remind myself grief is love persisting
2025·03·09
AI10: Introducing Muse, your AI writing companion
2025·03·06
February recap: Make a little progress
2025·03·02
AI9: Building an AI wrapper builder
2025·02·23
Alfred Intelligence 8: Building LLM apps without manual prompting
2025·02·20
You can just write
2025·02·16
Alfred Intelligence 7: A practical guide to AI evals for hackers
2025·02·13
To develop taste, first understand deeply
2025·02·09
Alfred Intelligence 6: AI agents should not show what they are doing
2025·02·06
January 2025: Heads I win, tail I win too
2025·02·02
Alfred Intelligence 5: Adding RAG to my AI assistant
2025·01·30
AI is not about solving common problems for many people but solving unique problems that only you have
2025·01·26
Alfred Intelligence 4: Upgrading my AI assistant to have four agents
2025·01·24
Alfred Intelligence 3A: OpenAI Operator design details
2025·01·23
The unlikely writer
2025·01·19
Alfred Intelligence 3: Building an AI Assistant
2025·01·16
Letting AI Use Your Computer
2025·01·12
Alfred Intelligence 2: Human-Agent Interface
2025·01·09
My Health Insurance
2025·01·05
Alfred Intelligence: Issue 1
2024·12·31
December 2024 Assorted Links
2024·12·31
My 2024 Annual Review: On the Shortness of Life
2024·12·30
New Year Momentum
2024·12·12
Yima
2024·09·29
Life span, health span, and joy span
2024·09·22
Founder dad’s paradoxes
2024·09·14
New beginnings
2024·07·01
Magic Blocks: An LLM App That Creates LLM Apps
2024·05·23
What I Learned From Designing AI Products With 1M+ Total Signups
2024·04·06
Interesting Designs in Japan, Through My iPhone Lens
2023·12·16
My 2023 Annual Review
2023·01·02
My 2022 Annual Review: Come Alive
2022·09·22
SaaS Startups in Singapore
2022·06·19
Intentionality
2022·05·12
Building My Dream
2022·03·14
Random Thoughts From Having COVID-19
2021·12·12
My 2021 Annual Review: Finding The New Normal
2021·12·05
Organic Marketing
2021·11·28
Remote Onboarding
2021·11·21
Getting Things Done
2021·11·14
Calm's Growth
2021·11·07
Affiliate Marketing
2021·10·31
Content Marketing Templates
2021·10·24
Marketing Budget
2021·10·17
The Power of Knowing Who We Are Building for
2021·10·10
Social Media Ads
2021·10·03
Case-Study Marketing
2021·09·26
Strategy Notes
2021·09·19
Influence Vs Concern
2021·09·12
Ask Vs Guess Marketers
2021·09·05
Customer Acquisition Cost Math
2021·08·29
Deep Marketing Knowledge
2021·08·22
Good Marketing, Bad Marketing
2021·08·15
Marketers, Buy Your Own Products
2021·08·08
Work and Rest Like an Athlete
2021·08·01
Composure
2021·07·25
How B2B Is Becoming Increasingly B2C2B
2021·07·18
How High Growth at a Startup Feels Like
2021·07·11
Marketing Team Setup
2021·07·04
Into the Unknown
2021·06·27
My Blog's Organic Traffic Is Falling. Now What?
2021·06·13
Projects as Vectors
2021·06·06
Nonlinear Work
2021·05·30
The Value of Context and Judgment for a Marketing Audit
2021·05·23
Writing Resources That Got Me Here
2021·05·16
How I'm Thinking About Marketing Strategies Now
2021·05·09
Don't Show Up Unprepared for a New Job
2021·04·29
See you, Buffer. Hello, ReferralCandy!
2021·04·22
Don't Just Do More
2021·04·16
Bridging the Gap Between Marketing and Product Teams
2021·04·09
The Marketing Mandate
2021·04·02
The 2-Step Marketing Framework
2021·02·19
Choosing My Path
2021·01·10
Learning Artificial Intelligence
2020·12·31
My 2020 Annual Review: A Rollercoaster Ride
2020·04·27
Build software without coding
2020·01·22
My 2019 Booklist (and How I Read)
2019·12·20
My 2019 Annual Review
2019·08·31
Buffer Analyze Launch: The Goals, Plan, Results, and Lessons
2019·06·05
30th SEA Games Triathlon and Duathlon Mixed Team Relay Trials
2019·02·07
How I Plan and Create SEO Topic Clusters
2018·12·31
My 2018 Annual Review
2018·12·20
My Books of 2018
2018·06·08
Evergreen Pillars of Social Media
2018·04·03
Marketing Career Advice to My Younger Self
2018·03·19
How I'm thinking of acquisition projects at Buffer
2018·03·05
A Change of Role: From Content to User Acquisition
2018·02·08
Building a Winning Content Marketing Strategy [Slide Deck]
2018·02·02
Leading the Buffer mobile acquisition squad
2018·01·23
How I Became a Content Crafter at Buffer
2018·01·15
Facebook's upcoming changes will be great for businesses in the long run
2018·01·09
My Daily Routine
2018·01·03
2017: A Year of Personal Growth
2017·11·13
My DIY Growth Marketing Manager Job Description
2017·09·21
Second Year at Buffer
2017·07·30
Human's Software
2017·07·16
Vacation: A Way to Reflect on My Life from a Different Perspective
2017·01·21
Day One of Building My Own Website
2017·01·09
Third Year of Setting Annual, Personal Goals
2016·12·16
How to Work (Questions, Not Answers)
2016·11·27
Writing An Article Is Like Creating A Product
2016·11·17
What 1200+ of the World's Best Marketers Think About the Future of Social Media
2016·11·16
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
2016·11·13
How I'm Learning to Become a Better Content Marketer
2016·11·10
How I’m Learning to Write Better (More Than Just Practice)
2016·10·18
2 Opportunities For Learning After Graduating
2016·10·09
Being A Junior
2016·09·26
I Write to Remember
2016·02·14
Taking a break and catching up with friends
2016·02·06
Good Side To Things
2016·01·25
Personal Growth
2016·01·17
Live Smarter, Not Harder
2016·01·09
Good Things Take Time
2016·01·01
Welcome 2016
2015·07·27
My Kayako Internship
2015·06·21
First Week In London
2015·04·12
What I’ve Learnt From My 30-in-30 Writing Challenge
2015·04·11
3 Unexpected Benefits Of Writing
2015·04·10
Wise Words From Confucius on Self-Improvement
2015·04·09
Fighting Against Facebook Notifications
2015·04·09
9 Things I Do To Be More Productive
2015·04·07
Why I Prefer Fun Teams
2015·04·06
A Thank You Note To My Mommy, My Aunt and My Girlfriend
2015·04·05
Call Home
2015·04·04
I Am An Air Force Officer
2015·04·03
Catch that Misplacedspace and mispelling
2015·04·02
Enjoy The Process
2015·04·01
4 Ways Of Making Good Friendships Online
2015·03·31
Starting A Startup In College
2015·03·30
What I Learnt From Missing 3 Days Of Writing
2015·03·29
Writing for myself
2015·03·29
Mr Lee Kuan Yew, My Inspiration
2015·03·24
Thank you, Sir
2015·03·24
How I Almost Gave Up On My Side Project Only After 2 Weeks
2015·03·22
Everything Happens For A Reason
2015·03·21
Why I Started My 30-in-30 Writing Challenge finally
2015·03·19
Why I Have My Values (And How I Decide On Them)
2015·03·18
Why I Believe In Transparency
2015·03·17
Happiness In Being Yourself
2015·03·16
Exploring My Fears
2015·03·15
A Peek Into My Remote Working Day
2015·03·14
Reflection On Learning To Code
2015·03·13
Should We Impose Our Way of Thinking On Others?
2015·03·12
What I Have Learnt About Meditating
2015·03·11
3 Things I Did To Overcome Sadness
2015·03·08
What Am I Doing Now?
2015·03·01
Think Long Term
2015·02·22
Start Somewhere
2015·02·14
Why I Decided Not To Study Another Year Abroad
2014·12·21
Using My Slow Mode Too
2014·12·14
What A Turkish Student Taught Me About Practising
2014·12·07
I Could Have Use My Time Better
2014·11·30
Things That Matter and Happiness
2014·11·23
I'm Sticking To My Commitments
2014·11·09
3 Priorities
2014·11·02
I have no idea what I want to do
2014·10·26
Things To Make Myself Happier
2014·10·24
I'm Starting To Blog Again
2014·04·19
Start Your Day With Your Priorities
2014·03·13
5 Things I've Learnt From Trying
2014·03·08
How Can A Student Get A Marketing Job?
2014·03·01
Should My Startup Do Marketing? WhatsApp Didn't
2014·02·22
Acquired For $16B, How Much Did WhatsApp Spend On Marketing?
2014·02·20
Marketing and Business Development Take: Zoom
2014·02·16
Making Use of the Need for Sense of Belonging
2014·02·05
Can entrepreneurship be taught?
2014·01·28
5 Things To Do As An Aspiring Entrepreneur
2014·01·23
What should startups focus on at the start?
2014·01·15
Lessons Learnt from my Landing Page for Idea Validation
2014·01·08
How to Name Your Startup
2014·01·05
Thinking of a name for a startup

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