My Essays
I write about my life, tech startups, and marketing.
life
02 January 2023
My 2022 Annual Review: Come Alive
My first year as a full-time startup founder
startup
22 September 2022
SaaS Startups in Singapore
A list of Software-as-a-Service startups in Singapore that I'd love to hang out with.
life
19 June 2022
Intentionality
“It is not that we have a short time to live, but that we waste a lot of it."
life
12 May 2022
Building My Dream
I left my comfy job to start a company.
life
14 March 2022
Random Thoughts From Having COVID-19
When life gives you COVID, write a blog post.
life
12 December 2021
My 2021 Annual Review: Finding The New Normal
Embracing the unknown and finding the new normal.
marketing
05 December 2021
Organic Marketing
Creating the space to play the long game.
management
28 November 2021
Remote Onboarding
How to have a successful onboarding for a remote job
life
21 November 2021
Getting Things Done
Productivity ideas that have worked well for me over the years.
marketing
14 November 2021
Calm's Growth
Things that meditation app Calm did that I think are awesome
marketing
07 November 2021
Affiliate Marketing
As the creator economy grows, affiliate marketing could become a more powerful channel
marketing
31 October 2021
Content Marketing Templates
The content marketing documents and processes I use at Buffer and ReferralCandy
marketing
24 October 2021
Marketing Budget
How I think about marketing spend
marketing
17 October 2021
The Power of Knowing Who We Are Building for
How a single persona can help product and marketing teams
marketing
10 October 2021
Social Media Ads
6 tips for creating effective ads
marketing
03 October 2021
Case-Study Marketing
Case studies can be more than boring, dry facts.
marketing
26 September 2021
Strategy Notes
Highlights and notes from Good Strategy/Bad Strategy
marketing
19 September 2021
Influence Vs Concern
How to grow your influence and not get frustrated
marketing
12 September 2021
Ask Vs Guess Marketers
Understanding the different communication styles is an advantage.
marketing
05 September 2021
Customer Acquisition Cost Math
Consider beyond CAC and LTV when scaling customer acquisition.
marketing
29 August 2021
Deep Marketing Knowledge
What does it look like and how to get it.
marketing
22 August 2021
Good Marketing, Bad Marketing
Ironically good marketing does not feel like marketing.
marketing
15 August 2021
Marketers, Buy Your Own Products
Being your customer is a marketing cheat code.
life
08 August 2021
Work and Rest Like an Athlete
Work hard and take care of ourselves so that we can perform.
marketing
01 August 2021
Composure
One of my favorite stories from the Tokyo 2020 Olympics.
marketing
25 July 2021
How B2B Is Becoming Increasingly B2C2B
B2B SaaS companies are and increasingly will be selling to individuals.
career
18 July 2021
How High Growth at a Startup Feels Like
Ironically, things always feel hard even when I'm getting better.
career
11 July 2021
Marketing Team Setup
One of the highest leverage tasks for managers is to figure out a good team setup.
career
04 July 2021
Into the Unknown
Why I left a comfortable job for a more stressful one
marketing
27 June 2021
My Blog's Organic Traffic Is Falling. Now What?
Trust the process. But what is the process?
career
20 June 2021
Becoming a Tech Marketer
This is my marketing story and how you can become a tech marketer too.
career
13 June 2021
Projects as Vectors
I choose projects that are pointing in the same general direction as my goals.
career
06 June 2021
Nonlinear Work
Leveling up from a junior to a senior requires learning to do nonlinear work.
marketing
30 May 2021
The Value of Context and Judgment for a Marketing Audit
My main takeaways, my 4-step process, and my proposed marketing strategy
marketing
23 May 2021
Writing Resources That Got Me Here
This is not the best list of writing resources but it is what helped me.
marketing
16 May 2021
How I'm Thinking About Marketing Strategies Now
If your tactics are all unrelated, you might not have a strategy.
marketing
09 May 2021
Don't Show Up Unprepared for a New Job
Here's how I have been preparing for my new job.
career
29 April 2021
See you, Buffer. Hello, ReferralCandy!
I'm moving on from Buffer. Here are some thoughts, questions, and answers.
management
22 April 2021
Don't Just Do More
Simply doing more and better isn't the only way to get more results.
marketing
16 April 2021
Bridging the Gap Between Marketing and Product Teams
What has worked and didn't work for us at Buffer.
marketing
09 April 2021
The Marketing Mandate
Every marketing team should be working on growing the brand and growing the business.
marketing
02 April 2021
The 2-Step Marketing Framework
Before you start brainstorming tactics, try this framework I use for new products and features.
career
19 February 2021
Choosing My Path
I turned down a great job opportunity and reflected on what I want to do in life.
life
31 December 2020
My 2020 Annual Review: A Rollercoaster Ride
While 2020 was tough, I had some of the best moments in life in the year.
life
20 December 2019
My 2019 Annual Review
A new role, triathlon adventures, building, and getting married.
marketing
07 February 2019
How I Plan and Create SEO Topic Clusters
Everything I did and learned from building an Instagram marketing topic cluster at Buffer.
marketing
03 April 2018
Marketing Career Advice to My Younger Self
What I hope I had knew when I first started in marketing.
marketing
23 January 2018
How I Became a Content Crafter at Buffer
I went from almost failing essay exams to being paid to write full-time.
life
09 January 2018
My Daily Routine
After many experiments, I found the routine that maximises my productivity and happiness
marketing
10 November 2016
How I’m Learning to Write Better (More Than Just Practice)
The four things I'm doing to become a better writer.
life
12 April 2015
What I’ve Learnt From My 30-in-30 Writing Challenge
This is my 30th and last post for my 30-in-30 writing challenge!
life
04 April 2015
I Am An Air Force Officer
In my two-year national service, I was trained to be a Air Warfare Officer (AWO) for the I-HAWK system.
life
17 March 2015
Happiness In Being Yourself
Happiness is subjective. I try to be and do what I want, not what I see others are doing.
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