Alfred at home, holding his son and baby daughter

Hello, I'm Alfred Lua 赖勇德赖lài信赖trust, rely on勇yǒng勇敢brave, courageous德dé道德virtue, moral character

I'm a hands-on dad of two (3.2 and 0.8 years old), building a small business around my family.

Growing up, my dreams were working in Silicon Valley, starting a business and traveling the world. I never thought I'd be excited to write about being a dad. But when my son was born, I realized my being a father isn't a passive "be" but an active one. I want to be a great father.

I've been his main caregiver for more than three years, and my daughter joined us in 2026. Along the way, I found that most parenting resources are made for mothers, even though more and more fathers are hands-on. Nobody is naturally a great parent. So I collect stories, quotes, and philosophies that help me be more patient, handle meltdowns better, and help my kids grow. And I write them down as reminders. For myself first, and for dads who want to be better too.

What I make

  • Writing for dads: short reminders from Saturday to Thursday, and a longer letter on Fridays. I write them to myself first; you're welcome to read along by email.
  • Fernsage: the digital commonplace book I'm building, the business I'm growing around my family. It's where I keep every quote and idea behind my writing, and it brings one back to me every day so I don't forget them. Browse my book.

Work

Founder, Slow Delivery
2026 onwards
Co-founder, Booplet
2025 - 2026
Co-founder, Pebblely
2023 - 2026
Co-founder, Dashibase
2022 - 2022
Marketing Lead, ReferralCandy
2021 - 2022
Product Marketer, Buffer
2019 - 2021
Content Crafter, Buffer
2016 - 2019
Community Champion, Buffer
2015 - 2016

Projects

2026 - 2026
2025 - 2025
2020 - 2022
2020 - 2022
2020 - 2021
2020 - 2020

Get my writing by email

Short reminders for dads from Saturday to Thursday, and a longer letter on Fridays. Get both, or just Fridays.

I keep my writing free so that as many dads as possible can read it. If you want to support it, get a paying subscription.