Field Notes

This is my blog on a wide range of topics: psychology, parenting, writing, software, business, AI, and more. Here's the RSS feed. Email me your thoughts:

2026 · 09 · 21

What kind of writing do I like to do, in service of my goals?

Creative researcher Michael Nielsen wrote a long essay called Developing Creative Identity. In it, he described his identity struggle when he left academia as a theoretical physicist to venture out on his own. On one hand, he no longer sees himself as a scientist, even though he still uses scientific methods in his work. On the other, he has been writing a lot but doesn't think of himself as a writer, just like we don't think of Albert Einstein or Charles Darwin as writers. In his essay, he walked through how writers such as Stewart Brand, Albert Einstein, and Ted Chiang write for different reasons and, hence, write differently. Some write to discover, bringing us on their learning journey. Some write to tell the truth, even if it might be dry and boring. Some write to express, teleporting us into different worlds. Eventually, he concluded that he sees himself as a creative researcher who pursues under-explored fundamental questions with whatever tools work best; writing being one of them.

Reading his essay made me reflect on why and how I write. I didn't learn to write in school. My education came from doing content marketing at Buffer. We wanted to help social media managers succeed, so our articles were often to-the-point and included explicit takeaways or tips you can try immediately. Because people liked that style of content, I stuck to it without thinking about other approaches. I didn't consider how "helpful" articles can take many different shapes: boring truths, winding explorations, or mind-shifting stories.

Nielsen's essay itself showed me a different shape from the one I'm used to. He offered no action steps or takeaways. But as he walked through his exploration (Was Albert Einstein a writer? How are famous scientists who write different from story writers? What kind of writer am I?), I felt I was on the same discovery journey as he was. But more interestingly, I reached a different conclusion. Yet I found his essay helpful, not because it has a neat conclusion for me, but because it guided me and let me find my own answers.

He writes as a way to discover. He explicitly noted that he isn't interested in writing to educate, even though some people might find his work helpful (like I did). Unlike him, I write because I want to help others. But now I know I don't always have to provide direct answers, tidy conclusions, or quick tips, especially because I don't always have them. That is the kind of writing I'm used to, but I suspect it isn't the only kind of writing I like to do, to help others. Boring truths are interesting to those seeking the truth; winding explorations are relatable to those who are wandering on a similar path; mind-shifting stories are helpful to those who want to get unstuck in their current world. I still have many kinds of writing to explore.

2026 · 09 · 20

Reading as a job

In a recent newsletter, Ryan Holiday wrote about reading as a job:

A lot of [reading well] has come down to identifying as a professional reader, and by that I don’t just mean I read as part of my job as a writer or a bookstore owner, but that I see reading as my job.

It makes me a better person. It makes me a better parent. It makes me a better husband. It makes me a better boss. It makes me better at everything I do. So I take it seriously. I invest in learning how to do it well.

Well, reading surely doesn't pay the bills. But it will pay off.

I didn't read for a decade in my childhood, and I look back at that period of my life with regret.

Yet, I still feel guilty reading during my workday because the payoff is not obvious or immediate. So, I like Holiday's framing of reading as a job. It is similar to how having an identity makes forming a habit easier. If you want to break your ice cream addiction, saying "I don't eat ice cream" works much better than "I don't want ice cream".

So, I am a reader. And I'm off to read some books now.

2026 · 09 · 19

Inflate your balloon yourself

For my son's third birthday, I bought him a huge "3" balloon. For just the balloon, the shop charged $12. If I wanted to fill it with air? $25. I went home and pumped it up myself with my bicycle pump. I understand it's business and many people would have paid for it. But I just couldn't. If I didn't have a bicycle pump, I'd probably have stuck a straw in to blow it up!

Being frugal matters. But this is more than money. It is about self-reliance. We should learn to do things ourselves. My dad taught me that by being a role model. He fixes everything at home. Even if he doesn't know how, he tries. If he fails, well, he says he learned something new.

Recently, my toilet lock broke. He didn't know how it worked, but he took it apart anyway. I panicked, but I reasoned worst-case we would just replace the door. We discovered a tiny component with two little forks had broken. We couldn't find a replacement, so he welded the pieces back together himself.

Yes, we saved some money. But, more importantly, the lock doesn't seem that scary to me anymore. If it breaks again (which I hope it doesn't), I am confident enough to take it apart, investigate, and put it back together. I may or may not be able to fix it. But I will learn something new.

Being able to do things myself also taught me that there are many ways to solve a problem, which often makes the problem seem less daunting. If the door lock broke, I could replace the door, replace the lock, or fix the lock. If I want a nice "3" balloon for a party, I could pay for air or—inflate the balloon myself.

(P.S. I later realized the lady was probably selling me helium but she only said "air" and I didn't think about helium because I didn't want a floating balloon.)

2026 · 09 · 17

Be weird

In Your Most Improbable Life, Kevin Kelly wrote:

Your life’s goal should be to become the most improbable person you can be. Your path, your character, your life, should be the most unlikely, the most unexpected, the least predictable version you can make. Improbable lives have fewer competitors, more unique rewards, and are harder to replace with AIs, since AIs run on the predictable. This is true whether you favor traditional humanist directions or work on a frontier.

...

Here is what you gain with your most improbable life:

The authentic you. Your particular mix of talents, native abilities, personal inclinations, genetic limits, life experiences, and ambitious desires points to a mixture that is distinctly unique – if it is allowed to blossom. The further you move in that direction, the more you-like you become.

The more you-ish you become, the less competition you have, because you are occupying your own niche. Less competition means you don’t have to be in a race; you can relax and focus on your strengths. You have the space to become even more you, and even less likely.

When I was studying accounting and finance in university, people around me were all applying to spring programs and summer internships at big banks. Because that's what you do. Getting into a spring program gets you a summer internship. Getting a summer internship gets you a job at graduation. It is not guaranteed, of course. But without those, your chances are as good as zero.

So, what did I do? I applied for an internship at a small startup in London instead. That internship led me to apply for and land a job at another startup. Eventually, I cofounded a startup for four years. Now, I'm building a business up from scratch again.

Unless there's a parallel universe, I can't know for certain which life would have been better. Friends who took the former path have made way more money than I have, have much more stability than I have, and operate at a much larger scale than I can imagine. Would I have preferred that? I really can't know. I'm happy with my path so far, and perhaps that is enough. (I'm certain I'm doing some self-justification here!)

But the takeaway is not about which path is better. It is to think about what you want and not just let the current of society sweep you along. If you find yourself chasing after what most people around want, ask yourself if that is actually what you want. Most people around me were chasing big bank jobs, but slogging for long hours in a finance corporation to make lots of money didn't interest me. So, I pursued startups, where I could make a smaller but more direct impact for a sufficient amount of money. I'm sure some people thought I was weird.

I have an even weirder friend. He has been pursuing theoretical mathematics, even though there is little prospect for non-applied mathematics in Singapore. To continue pursuing his choice of mathematics, he has lived and worked in the UK, the US, and South America. I often admire how much conviction he has.

Maybe that is the trick. Be weird.

2026 · 09 · 16

People like us

When deciding what to write about in my weekly newsletters, I looked to successful writers who inspire me, like Ryan Holiday, Craig Mod, and Robin Sloan. The only problem was...

I am not exactly a successful person.

I have so many things to figure out, from parenting to running a business, from writing to making software. I often lose my patience when my toddler melts down or when my baby refuses to sleep in the middle of the night. I just launched my commonplace app, Fernsage, not too long ago. I pivoted my newsletter from marketing to fatherhood, which most of my subscribers didn't sign up for.

I write because I want to share lessons I have learned to help people one or two steps behind me. But if I'm still in the middle of figuring things out...

Why would anybody read what I have to say?

A breakthrough came one morning when my wife was telling me about a YouTuber she follows, a Singaporean lady about her age. Then, I recalled my wife watching many vlogs from new mothers when our kids were born. It hit me.

Yes, we look up to successful people who seem to have figured it all out. But we relate to people who are still figuring out—just like we are. People facing the same problems as we do. People feeling their way around in the dark as we are. People as ordinary as we are. People like us. It does not matter what they did in the past or what they will achieve in the future. What matters is we are on the same journey right now.

I realized I have been wanting to read about fathers in the same situation as me: hands-on dads who are building a business around their family. Dads who are still figuring things out, not those who have already made it. But I couldn't find any. So, I decided to write about it. I'm not trying to teach people how to be a successful founder-dad but to share the ins and outs and ups and downs of being one.

2026 · 09 · 15

Three types of reading

The first is for fun. We read whatever we want, whenever we want, for nothing more than leisure, curiosity, and exploration.

The second is for use. We read a specific topic to learn something new to apply immediately. We tend to remember this information the best.

The last is for just in case. We read because we think we might need it someday, even though it has no use right now. We read for the fear of missing out or to get an illusion of productivity. We waste time on information we won't remember.

Read for fun, read for use, but don't read just in case.

2026 · 09 · 14

Pinduoduo's innovation

Would you buy from an online shop if your order will take a month to arrive?

But what if I told you the prices are 10 to 100 times lower and the quality is just as good or even better than what you get at your local shops?

That is what Pinduoduo is like in Singapore. I recently discovered Pinduoduo at my sister's recommendation. I just couldn't believe how cheap the products were.

To give you an example, a packet of 30 dental floss sticks costs about $5 at my local supermarket. For $2.25, I can get 1,000 pieces on Pinduoduo. That is about 1/74th of the price. You might be trained to ask: How is the quality? If you choose the right ones, the quality is about the same or even better. And it is the same for toilet rolls, clothes, and bicycles! I dare not buy electronics yet, though.

I wanted to understand what's going on. I pulled up Gemini and dug in. The main reason is they aggregate millions of orders for factories so that the factories can drastically lower their average cost. When the factories scale up their production, they can produce each item at a much lower cost because the production cost is spread over many more items. They then pass those savings to the customers to rank higher in the Pinduoduo app. There are also other factors such as cutting out middlemen and using sea, rather than air, shipping.

Pinduoduo's unconventional approach fascinated me. Most ecommerce companies are competing to deliver faster and faster, with some even promising same-day delivery. Slow delivery is a failure. Pinduoduo chose to compete differently. Because the prices are so low, shoppers are willing to wait or even adjust their purchasing behavior to match that. Waiting a month for my online purchases used to be unthinkable. But if it is that cheap, I will wait (begrudgingly). If I am buying daily essentials, I will order a month in advance.

Sometimes, we get so fixated on competing on the same standard vector as other businesses that we forget about other vectors. Pinduoduo gave me a good reminder.

2026 · 09 · 13

Apple Watch’s work of heart

Apple Watch 12 website

A work of heart
Heartcore innovation
Know your body. Insight and out.

Apple Watch launched without a strong value proposition but gradually found its value as a health tracker, especially for monitoring heart rates and detecting anomalies. They have since ran many ads focusing on that particular value. So, I love their heart-related copy for the latest Apple Watch Series 12.

2026 · 09 · 12

Velleity

The difficulty of getting here prevented people from coming on a velleity, and the eternal presence of these people—like starlings peering down hungrily at a picnic—reminded everyone who was lucky enough to have a job that others were waiting to take their place.

The Diamond Age

Velleity: A wish or inclination not strong enough to lead to action.

Isn’t that a pity? Wanting something but not enough to act.

Learning this word reminded me to live a life of intentional choices and not uneducated wishes.

2026 · 09 · 10

Write simply

As a child, I feared writing essays. Even at 30, I still woke up panicked from dreaming about essay exams.

Because my family spoke Chinese and Singlish at home, my English was weak. Reading my friends' essays made me feel worse. They used complicated sentences I could barely understand. For many years, I thought I was just not good enough.

But gradually I learned that the problem is how working adults write. Teachers, academics, and business people write complicated sentences to sound smart. So, we assume we should write in the same way. William Zinsser gave an example in Writing to Learn:

Consider these two sentences from a book by a famous sociologist. I didn't choose them as exceptions; the whole book is in this style.

The third major component of modeling phenomena involves the utilization of symbolic representations of modeled patterns in the form of imaginal and verbal contents to guide overt performances. It is assumed that reinstatement of representational schemes provides a basis for self-instruction on how component responses must be combined and sequenced to produce new patterns of behavior.

Younger me would have thought this is great writing—mostly because I don't understand it. But it's the opposite: If people can't understand your writing, it is bad writing.

Zinsser gave another two examples:

  1. The ongoing reconfiguration positions Barbara offsite to hopefully identify growth and profitability potentials beyond what is currently being realized.
  2. Barbara will try to find out why we ain't doing better.

I write like the second sentence (with a little more polish). And I used to feel bad about it. But Zinsser wrote, "Number two is a little uneducated but a lot more helpful."

Eventually, I realized my limited English could be an advantage. Haruki Murakami developed his unique writing style when he tried writing in English. His limited vocabulary forced him to write simple, short sentences. That led him to discover he didn't have to try to impress people with difficult words.

I now embrace writing in simple English, even as my English has improved. I don't write to look wise. I write to share my experiences and ideas with others. So, I write in a way most people can understand.

If you want to persuade others or spread your ideas, write simply.

2026 · 09 · 09

Escaping the YouTube abyss

A few nights ago, after my kids went to bed, I sat down to read Cal Newport's newsletter. In it, he linked to his latest YouTube video on organizing his life. Wanting to organize my life better as a hands-on dad and founder, I clicked on the link to check it out.

Then, I dropped into an abyss.

Instead of looking at Cal Newport's video, my eyes landed on YouTube's recommended video, which took up as much space on mobile as the actual video I wanted to watch.

Street Fighter | New Trailer (2026 Movie)
20m views • 2:49

As a 90s kid who played Street Fighter growing up, how could I not watch it? And it was only two minutes!

But then, I watched another video.

I have sunk entire evenings watching useless videos on YouTube. I know it's not a great use of time. But the abyss is engineered to pique my curiosity and pull me in. That night felt like it was going to be another wasted evening.

As I thought about that, I felt guilty enough to stop. I locked my phone, tossed it aside, and picked up my new favorite book, The Notebook: The History of Thinking on Paper by Roland Allen. Just one paragraph in, I was reminded of how I had always wished for more time to read all the books on my reading list. I read for another half an hour before turning in.

I narrowly won this battle, but the war is ongoing. I know I cannot depend on my willpower alone to fight the temptations of YouTube. I had already deleted the YouTube app on my phone and signed out from YouTube on the Safari app. I might have to put my phone outside my room, like Craig Mod does. But I believe the more I choose my books over YouTube, the less I'll desire YouTube.

I did, after all, climb out of the abyss last night. I can do it again, and again, and again.

2026 · 09 · 08

The forever notes app

Note apps are an amazing invention but we underutilize them. We use them to write today's to-dos, record this week's meeting discussions, or take notes for this month's projects. But we should also use them to document things for the long term.

A filter I have been using is this: What do I want to pass down to my kids 20 to 30 years from now?

Here are a few things I have been writing down:

  • Parenting: What worked and didn't work for us
  • Family recipes: Dishes my kids grew up eating (online recipes never include personal tweaks)
  • Life lessons and personal stories: Making major decisions, building character, and finding your values
  • Timeless craft work: Learnings from writing, making things people want, and running a business
  • Books: Notes from books and why I read them so that my kids can use that to decide if they want to read the books

Even if you don't have kids and don't plan to have any, this will be helpful to future you, too. Thinking about my kids is just a way to force me to think much longer term. If you don't want to think 20-30 years from now, cut it to 5 to 10 years, which is still much longer-term than how most people think.

This is not the same as hoarding as many articles, quotes, and ideas as you come across because you might somehow magically find a connection between them someday in the future. This is highly selective. Curated. Only things you want to come back to.

It doesn't matter which app you use. I would prefer apps with these traits:

  • Ownership. I should be able to open and read the information 30 years from now. So, open file formats like Markdown, JPEG, and MP4 will be better than an Instagram post or a company's proprietary file format. Cloud services are fine as long as I can export my notes in those formats.
  • Read-only by default. I should be able to read my notes without worrying about accidentally editing them. Writing and editing should be an intentional mode to enter.
  • Hierarchy. I should be able to file my notes in a structured manner. The act of organizing helps me process the note further. But more importantly, the order can communicate meaning, like the relative importance of the notes, the intended reading sequence, and the depth of a topic.
  • Linked. I should be able to jump to related notes, even when they are not hierarchically close. For example, a note on decision-making could link to a note about a book. It will be helpful if the app can also automatically suggest related notes for linking.
  • Searchable. I should be able to find specific information quickly. This could be a simple search feature or one enhanced with AI, which can understand what I'm looking for and find the right notes.
  • Proactive. The app should have some ways to remind me of my notes. Ideally, it can surface relevant notes at the right time (but hopefully without needing a chip in my head). It could be surfacing similar notes as I'm creating a new one, suggesting notes on a regular cadence to review, or maybe even weaving in my notes when I chat with an AI.
  • Version history. I should be able to view the edits I made to every note, like how GitHub visualizes git diff, to see how my thinking evolved.
  • Separation from scratchpads. I prefer to use a separate app from my daily notes app so that I think more long-term while using this particular app and temporary notes don't clutter up my organized notebook.

Unlike paper notebooks, digital notes don't physically degrade. Let's use them accordingly.

2026 · 09 · 07

What is the Real Work?

Over the weekend, a friend asked if I had tried OpenAI's new Astra model, which is apparently much better at coding visual design. His question made me realize that I haven't been looking for better models to use for coding. Claude Sonnet 5 has been sufficient for most of my coding work. (Yes, not even Opus 5.)

I'm currently not limited by how well the AI models can code. My bottleneck is an unclear value proposition for Fernsage. What I need to do is refine Fernsage's core value proposition until my ideal customers get it immediately and want to pay for it (and even tell their friends about it). This will involve some coding to tweak the product and website. But the Real Work is thinking. Thinking about what to focus on in the product. Thinking about how to communicate the core value. Thinking about how to reach potential customers.

Often, we get distracted by shiny objects and neglect the Real Work.

We don't need a better writing app. The Real Work is to write.
We don't need a new pair of running shoes. The Real Work is to run.
We don't need to buy new toys for our kids. The Real Work is to play with them.

Most of the time, we already have what we need to do the Real Work. If you feel like you need X before you can do Y, consider if you are just avoiding the Real Work.

2026 · 09 · 03

Write Club

Yesterday, I was chatting with a friend about notetaking and compounding knowledge. He mentioned how if writing is thinking and most people aren't writing, then most people aren't thinking!

its just like
there are running clubs.
there are reading clubs.
there are chess clubs. there are xyz clubs.
heck, even have ice bath club.
but...
no club to get people to sit down and think.

Well, there should be one.

If I were to start one, here are the rules:

  • For two hours every Friday morning, sit down to write
  • Turn off the Wi-Fi on your computer
  • Turn on Do Not Disturb on your phone and leave it out of sight
  • The only requirement is to publish what you have written at the end (If you have a website, great. Otherwise, a Google Doc is fine, too.)
  • Bonus: Read one another's published notes

(Sorry, there will be no talks, no networking, and no food!)

You don't actually need a club to do this. It is what I have been practicing by myself at home, and it has been surprisingly helpful.

If you haven't been writing regularly, this will be hard. You will stare at the blinking cursor for 10-15 minutes with nothing coming to mind. So, here are my recommendations:

  • Write about something small, and see where it leads you. Don't aim to write a novel or a thesis.
  • Write about something you did or something that happened to you recently. (I once wrote about replacing my Aeron chair with a $10 wooden stool, which made me realize I had fallen for the sunk cost fallacy.)
  • Or write about a decision you want to make. (Writing about wanting to focus led me to set up a more thorough writing environment.)
  • Or write about something bothering you. (After I wrote about why notetaking hasn't helped me feel more knowledgeable, I went to read up on tacit knowledge.)
  • For the first hour, don't edit. Just let your words flow. Edit in the second hour.

If you commit to this, after a few attempts, your brain will start noticing things you might want to write about each Friday.

What if you need to research and verify information online? No, you don't have to during that two-hour window. You can do that afterwards. In fact, if you sit with the uncertainty as you write and commit to it even just for two hours, you will remember the information better when you research online later, especially if you turn out to be wrong. You can always update your published note.

If you want to try this and want someone to hold you accountable, send me your published note at hello@alfredlua.com. I'll read it and reply to you.

2026 · 09 · 02

Why notetaking hasn't helped me feel wiser

Through my schooling years, I developed a notetaking system that helped me score great results. But that system didn't help in life.

The system was simple. A few weeks before the exams, I'd print out all the lecture slides and rewrite everything in my own words as much as possible in a notebook. One notebook for each module. In the days leading up to the exams, I'd read only the notebooks and not the lecturer's slides. During the exams, when I needed to recall certain information, I could even pull up a mental image of that information in the notebook, saym in the bottom-right of a page.

There were two issues with this system: First, I could remember the information well for only a few weeks. After the exams, when I didn't need the information anymore because my first job didn't require my degree, I slowly forgot what I had learned. The second issue, though, is the bigger problem:

In life, there are no neatly-defined modules, no lecture slides to print out, and no scheduled dates for "tests".

My fabulous notetaking system became useless.

For the past 10 years, I have tried various methods and modifications. But I have yet to find a suitable system. More importantly, I don't feel particularly more knowledgeable. I believe there are several causes why notetaking hasn't helped. (My counter-arguments are in italic.)

  • The fields I have been in have moved fast, so notes became outdated quickly. When I was doing marketing at Buffer, content marketing (as in writing articles) was just becoming a thing. Then there was tweeting, and then Facebook and Instagram Live, and then TikTok. Then, when I moved into AI, well, things moved even faster. But I suspect (1) there has to be a good way to update notes and/or our knowledge just as quickly and (2) even as the field moves fast, there are timeless concepts and skills; for example, writing is as necessary for articles and TikTok scripts.
  • I didn't have a clear purpose for my notes. This could be because I have been "jumping around" professionally, dealing with areas ranging from marketing to designing to bookkeeping, and not having one or a few clear goals. When I tried to do too many things and take notes for everything, taking notes became too overwhelming and time-consuming. This is also why I find the second-brain approach too much. I have many interests, and collecting everything I'm remotely interested in so that I might use it in the future felt like too much work for an unknown upside. Perhaps the simple solution is to take notes for only a single goal that is most important to me (e.g. learn X) and leave everything else to memory.
  • Much of the "knowledge" I deal with is hard to write down. It could be "taste", "intuition", or "tacit knowledge". I can write down the formula to calculate the price of a bond but there is no one-line formula for building a product people want. "Talk to users" is great advice but insufficient on its own. Cedric Chin of Commoncog has written several articles on tacit knowledge and is running a great experiment of teaching people business expertise through repeated reading and analyses of many case studies (I'm over-simplifying his approach here!) So, such "knowledge" can be extracted and written down.
  • There are no regular or well-defined "tests". I define "tests" very broadly as situations that demand our knowledge and help us refine and retain our knowledge. Writing notes alone doesn't help us grow smarter if we don't apply the knowledge or "test" ourselves. Spaced repetition is useful for remembering facts, like when I'm learning Japanese. But we can't Anki our way to writing good essays or making products people want or playing the piano. Chip War described how smart folks like Morris Chang optimized their chip production yields but that has a well-defined, easily-measurable goal. In a way, we could define each essay or even product as a test. But how do we measure it, especially when you are starting out with zero readers or users or when there is too much noise in the results? How about business decisions that happen infrequently? Can they be run like science experiments? I suspect this is more of an art than science, and it is up to individuals to define their subjective or objective measurements. For example, Michael Nielsen talked about creating artifacts, especially when he needed to teach what he had learned, to help him retain knowledge.
  • Maintaining and updating notes takes a lot of effort. Some effort is necessary because the friction helps us learn and retain information better. But if it requires too much work, we are serving the system and not the other way around. As with above, reducing the scope will help. Also, regular "tests" might be a good solution, which could reduce or even eliminate the need for notetaking. A small example: if you keep coding similar functions for various products, you can reach a point where you don't have to note down how to code those functions.
  • I have been using notetaking apps mostly as scratchpads rather than an accumulation of knowledge. I take meeting notes in Notion, I write outlines in Obsidian, I put todos in Apple Notes. I suspect the ease of creating notes led me to use them as temporary documents—which I think might be fine as long as I also turn the important ones into something more enduring, like an essay or permanent document.

(Do any of these resonate with you? What have you been doing to aid your learning?)

I'm coming to realize that notetaking is helpful for learning but insufficient on its own. What will compound knowledge is having a clear project where I can repeatedly apply what I know so far and seek out what I don't know yet.

2026 · 09 · 01

The curse of the wonderful devices

After sending my kids to school this morning, I got engrossed reading the latest AI debate and forgot about buying groceries for dinner tonight. I walked right past the supermarket as I stared down on my phone. By the time I realized my mistake, I had to walk five minutes back to the supermarket.

And after buying the groceries, I got distracted by Gemini. I was asking it how to stir fry pork ribs after cooking them in a soup. This time, I left my son's stroller parked outside the supermarket.

Modern devices are such a wonder because they allow us to do so many things. But modern devices are also such a curse because they allow us to do so many things.

I have been trying to write for two hours every morning before I do anything else on my laptop. But it is just so distracting to have other apps opened at the same time: Claude, Brave Browser, Basecamp, Antigravity, Todoist, Notion Calendar. It is like eating oatmeal in front of an intercontinental breakfast buffet. Whenever I'm stuck writing, my brain will invent the most ridiculous task once it sees one of the other apps. "You know what, I should add a todo to write for two hours today in Todoist." The tasks are always small, so I don't feel bad spending a minute or so completing it. But my concentration has already been defeated, and I need to pay another few minutes to get back to writing.

Craig Mod writes on a separate laptop—without internet connection! I don't have the luxury of having another laptop... Hmm actually maybe I should get the new MacBook Neo? I remember it is quite affordable. It's a business expense, right? It'll help me concentrate and write better. Let me just quickly check... And there goes another half an hour.

Until I have an air-gap solution, I need an environment with better boundaries. For now, here is what I'm experimenting with:

  1. Hard Shutdowns: At the end of the work day, I shut down my laptop, not just shut the lid. I made sure only Obsidian will open automatically on login. Opening any other app requires an additional step. Every time I turn on my laptop, I'm already in my writing setup. It is a digital version of laying out my running attire the night before a morning run.
  2. Offline by Default: I set up a Shortcut to turn off my Wi-Fi and shut down my laptop. When I start a new day, my laptop doesn't have internet connection by default, so I don't get distracted by "a little" browsing until I'm done writing for at least two hours.

It might seem absurd that I resort to such friction to focus. But I know I can't trust my willpower alone. Creating the right environment beats relying on my willpower.

August 2026

Every Friday, I send a newsletter for hands-on dads who are building their business around their family. Join me and say hi!