My first year as a full-time startup founder

My 2022 Annual Review: Come Alive

A list of Software-as-a-Service startups in Singapore that I'd love to hang out with.

SaaS Startups in Singapore

“It is not that we have a short time to live, but that we waste a lot of it."

Intentionality

Building My Dream

When life gives you COVID, write a blog post.

Random Thoughts From Having COVID-19

Embracing the unknown and finding the new normal.

My 2021 Annual Review: Finding The New Normal

Creating the space to play the long game.

Organic Marketing

How to have a successful onboarding for a remote job

Remote Onboarding

Productivity ideas that have worked well for me over the years.

Getting Things Done

Things that meditation app Calm did that I think are awesome

Calm's Growth

As the creator economy grows, affiliate marketing could become a more powerful channel

Affiliate Marketing

The content marketing documents and processes I use at Buffer and ReferralCandy

Content Marketing Templates

Marketing Budget

How a single persona can help product and marketing teams

The Power of Knowing Who We Are Building for

Social Media Ads

Case studies can be more than boring, dry facts.

Case-Study Marketing

Highlights and notes from Good Strategy/Bad Strategy

Strategy Notes

How to grow your influence and not get frustrated

Influence Vs Concern

Understanding the different communication styles is an advantage.

Ask Vs Guess Marketers

Consider beyond CAC and LTV when scaling customer acquisition.

Customer Acquisition Cost Math

What does it look like and how to get it.

Deep Marketing Knowledge

Ironically good marketing does not feel like marketing.

Good Marketing, Bad Marketing

Being your customer is a marketing cheat code.

Marketers, Buy Your Own Products

Work hard and take care of ourselves so that we can perform.

Work and Rest Like an Athlete

One of my favorite stories from the Tokyo 2020 Olympics.

Composure

B2B SaaS companies are and increasingly will be selling to individuals.

How B2B Is Becoming Increasingly B2C2B

Ironically, things always feel hard even when I'm getting better.

How High Growth at a Startup Feels Like

One of the highest leverage tasks for managers is to figure out a good team setup.

Marketing Team Setup

Why I left a comfortable job for a more stressful one

Into the Unknown

Trust the process. But what is the process?

My Blog's Organic Traffic Is Falling. Now What?

This is my marketing story and how you can become a tech marketer too.

Becoming a Tech Marketer

I choose projects that are pointing in the same general direction as my goals.

Projects as Vectors

Leveling up from a junior to a senior requires learning to do nonlinear work.

Nonlinear Work

My main takeaways, my 4-step process, and my proposed marketing strategy

The Value of Context and Judgment for a Marketing Audit

This is not the best list of writing resources but it is what helped me.

Writing Resources That Got Me Here

If your tactics are all unrelated, you might not have a strategy.

How I'm Thinking About Marketing Strategies Now

Here's how I have been preparing for my new job.

Don't Show Up Unprepared for a New Job

I'm moving on from Buffer. Here are some thoughts, questions, and answers.

See you, Buffer. Hello, ReferralCandy!

Simply doing more and better isn't the only way to get more results.

Don't Just Do More

What has worked and didn't work for us at Buffer.

Bridging the Gap Between Marketing and Product Teams

Every marketing team should be working on growing the brand and growing the business.

The Marketing Mandate

Before you start brainstorming tactics, try this framework I use for new products and features.

The 2-Step Marketing Framework

I turned down a great job opportunity and reflected on what I want to do in life.

Choosing My Path

While 2020 was tough, I had some of the best moments in life in the year.

My 2020 Annual Review: A Rollercoaster Ride

A new role, triathlon adventures, building, and getting married.

My 2019 Annual Review

Everything I did and learned from building an Instagram marketing topic cluster at Buffer.

How I Plan and Create SEO Topic Clusters

What I hope I had knew when I first started in marketing.

Marketing Career Advice to My Younger Self

I went from almost failing essay exams to being paid to write full-time.

How I Became a Content Crafter at Buffer

After many experiments, I found the routine that maximises my productivity and happiness

My Daily Routine

The four things I'm doing to become a better writer.

How I’m Learning to Write Better (More Than Just Practice)

This is my 30th and last post for my 30-in-30 writing challenge!

What I’ve Learnt From My 30-in-30 Writing Challenge

In my two-year national service, I was trained to be a Air Warfare Officer (AWO) for the I-HAWK system.

I Am An Air Force Officer

Happiness is subjective. I try to be and do what I want, not what I see others are doing.

Hello, I'm Alfred

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